Kevin carlberg - when the muse visits - Carlsberg Lager - ALDI UK


There is a clear sense of legacy, aesthetic continuity and universality in the traditional, oval, beer bottle label. However, its stylistic prevalence in the market, its common approach to heritage, and lack of contextual awareness across cans, although recognisable and communicative, struggled to give Carlsberg something of a contemporary relevance, or convey a real point of difference, particularly when challenging consumer behaviour. Strategically, the new design responds to this and the continued preference for and saturation of intricate stories told by legacy brands through numerous motifs by reducing these down to a few key expressions.


Kevin Carlberg - When The Muse VisitsKevin Carlberg - When The Muse VisitsKevin Carlberg - When The Muse VisitsKevin Carlberg - When The Muse Visits

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